Leni’s at the Official Opening of "Il Viaggiator Goloso"
There was a magnificent party in Milan on 30 August to mark the opening of the second point of sale of Il Viaggiator Goloso, the flagship store of the Unes-U2 group. Leni’s played a prominent part in the opening: participants were offered its Trentino Alto Adige apple slices free of charge, a fresh, genuine way of underlining the high quality of the products on sale, which proved very popular with attendees.
Pre-washed, sliced and ready to eat, Leni’s apple slices are a new entry in the Italian market and are amongst the product assortment of Il Viaggiator Goloso.
"Il Viaggiator Goloso is the happy food store," Gasbarrino asserts. "This makes it the ideal place for our apple slices, a smart, modern, fun product," states Giampietro Perico, head of the Leni's Business Unit. "Italians' consumption models are changing: the traditional family meal is being replaced on a large scale by a more fragmented, flexible approach to food. Lots of small snacks, often eaten alone and on the go. Leni’s is just this: a healthy, fun, light snack, still packed with quality and freshness."