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Leni’s apple segments debut at McDonald’s

Leni’s products now join the menu at McDonald’s. The “Fruit Saturdays” healthy-eating programme, also featuring the apple segments in the line created by VOG Products, has now begun. Every last Saturday in the month, McDonald’s includes a free bag of Leni’s apples in every Happy Meal, its meal package specifically intended for children.

Leni’s apple segments, made only with apples from the Trentino Aldo Adige region, are the ideal snack for promoting healthier lifestyles with the youngest customers. The formula of ready-cut, washed, packed apple is intended to encourage even those who had given up on fruit for reasons of convenience to start eating it again.

It is estimated that the programme will distribute one million 500 thousand 80 gram bags.